Decorating your retail space is one of the most important parts of owning or opening a store. This is true whether you are opening your very first store, or you are revamping an established store in order to appeal to a new, fresh audience. And some of the most important considerations of a retails space are the flooring and decor.
You should think carefully about the flooring solutions you choose for your store. It will need to match the rest of the decor you have chosen, provide customers with a pleasant experience when walking around, and it will need to be durable. But, this can become a little overwhelming when you consider how many choices there are on the market! Below, we discuss how you can choose the best flooring for your store.
Do Your Homework
Before you make any decisions, it is important to do some research on what options are available to you. This search should not only include the types of flooring, such as epoxy, metallic epoxy, terrazzo or broadcast flooring systems but the various designs that are out there too.
For example, you might want to incorporate your store logo into your flooring. This will require an epoxy solution that is poured over your printed logo design. You might want a more funky and youthful look, which can be achieved by using metallic epoxy flooring. For a classical look, broadcast flooring is the way to go. Doing your research will help you to find examples of how each option will look and whether it suits your store or not.
Think About Your Style
Another important step in choosing the best flooring for your store is to think carefully about the style of your space. Your flooring can help to enhance it…or distract from it. If you are an upmarket artisanal deli, having brightly coloured floors might not work very well. For those who have a more industrial look and feel, durable terrazzo flooring might do the trick.
The style of your store sends out a message to your consumers about who you are and what you sell. If the walls and flooring are not cohesive, or if they seem very mismatched, customers might become confused about your brand (and we all know how important a brand image is). Look for flooring that will complement your style rather than distract from it.
Don’t Forget Functionality
Having reliable and functional flooring is vital for any retail space. Functionality includes having a non-slip surface, the ability to be easily cleaned if there are any spills, as well as joins that will not cause tripping or other issues. Your flooring should be easy to clean, especially if you have a lot of customers on a daily basis or if you selling goods that can spill or stain surfaces easily.
A good option for retail space is to choose broadcast flooring, as it is durable, has excellent slip-resistance properties, it is very easy to clean, and the finish can be customised to your needs. If you prefer a rougher surface, this can be done with broadcast flooring. The functionality and durability should always be at the top of your list when choosing a floor for your store, as it will help to improve the customer experience.
Make Your Measurements
Knowing how the size of the floor you have to cover is important. This will help the flooring companies to give you an accurate quote for whichever product you have decided on. You do not have to be too detailed if your space is simple, measuring the length and width of the floor will help. You should also bring along photographs of the space for added accuracy.
If your retail space has a unique shape or is divided into sections that need different types of flooring, such as tiling in the staff areas and epoxy flooring for customer areas, you will need to do a little more work. Take accurate measurements of each area, or make notes that there are some corners that have different layouts. This will help you to give a clearer picture to the flooring company and can help them to give advice on which option is the best fit.
Flooring Fit For Greatness
If you want your store to succeed, it needs to appeal to consumers at the very start. And this means that your retail space needs to look good and feel welcoming. Your flooring can help immensely in making your customers feel welcome. It can also help with brand awareness and reputation.
Start by doing some homework into that flooring is available, and think about your style and functionality too. Remember to take accurate measurements to help with a reasonable quote. If you are looking into opening a store or want to revamp your current one, contact Cape Industrial Flooring today to find out how we can help you.